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Wednesday, MAY 14th

 
   

ROHIT BHARGAVA "Personality Not Included"

Please join ThirdWay as we welcome author Rohit Bhargava, Author of "Personality Not Inluded: Why Companies Lose Their Authenticity And How Great Brands Get it Back”

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From NewsletterBrandJam Cover
Brandjam:
Humanizing Brands Through Emotional Design
Marc Gobé's latest book examines the lasting connections of global brands that connect through emotional values.
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Accidental Branding:
How Ordinary People Build Extraordinary Brands

“I’ve fallen in love with Accidental Branding. It is my favorite business book for 2008!"
Diane K. Danielson
TopShelf Reading Picks, Entrepreneur.com


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