THIRDWAY© Brand Trainers

	ThirdWay specializes in in-house training. We've developed our classes to be taught once a month, as retention of our marketing techniques has shown to be significantly higher when a break between full days of training workshops is given. All of our classes are customized to your needs. Here are a few of our commonly run workshops: Marketing Fundamentals — A Four-Part Workshop PART I \| Brand Positioning & Strategy This workshop teaches classic brand strategy as applied by the top US Marketing companies. You will learn how to choose the best position for your brand in the marketplace, write a positioning statement and use all of the marketing tools to activate this positioning. PART II \| Pricing, Promotions & Packaging This workshop teaches the basic tools of applied marketing. You will learn how to use pricing to your competitive advantage without eroding brand loyalty. The promotions module discusses different types of promotions, their applications, the impact of the internet and other developing forms of promotion. This workshop also covers the marketing aspects of package design – the most critical marketing choice for packaged goods. PART III \| Market Research and Publicity This workshop teaches you to how to evaluate new products and understand the marketplace position of your brand. Emphasis is placed on the differentiation between qualitative and quantitative research, the growing role of the Internet in research and new forms of research like Ethnography. The publicity module discusses a crucial shift that is taking place among many marketing companies towards a buzz and viral marketing driven brand strategy and the tools needed to use PR firms effectively. PART IV \| Team Leadership and Agency Management This workshop focuses on the interpersonal and leadership skills necessary to lead marketing teams and effectively manage agencies. It will give the participant the tools to motivate and manage cross-functional partners and teams, dealing with difficult issues like long meetings, wireless e-mail devices and cellphones, uncooperative partners and lack of focus. The agency management module teaches the specific skills necessary to effectively manage an advertising, promotions or PR agency.

	The Brand Positioning Workshop (One or two days) This workshop will teach you how to position your brand the way the biggest brands in America do. Then, with the guidance of the trainer, (in the two-day workshop) you will apply the method and create a new positioning for one of your brands.

	Negotiation Workshop (One day) Many new marketers don’t realize that negotiation is a part of their job until they find themselves across the table from a crucial supplier, customer or partner. Keep your managers from passively accepting “list price” by giving them solid negotiating skills. This workshop focuses on a win-win, relationship based negotiating system designed to allow your marketers to gain advantage for your company while keeping your business partners happy.

	New Manager Training (Two days) This highly interactive workshop builds solid management skills for the new manager. It focuses on a brand-management-derived approach to people management which emphasizes the use of influence rather than authority to build a WIN-WIN management model. ThirdWay’s management system is based on hundreds of management studies and is a complete system for managing people.

	Managing Within The Law (One day) This workshop offered with the partnership of legal counsel (attorney varies by state) gives a fundamental overview of good management practices and the legal issues a good manager needs to be aware of including: job interviewing, sexual harassment, discrimination issues, layoffs and terminations and occupational health and safety issues. This seminar focuses on merging best legal practices with best management practices to help train managers who will manage well and avoid legal issues.