specializes in in-house training. We've developed our classes
to be taught once a month, as retention of our marketing techniques
has shown to be significantly higher when a break between
full days of training workshops is given. All of our classes
are customized to your needs.
Here are a few of our commonly run workshops:
Marketing Fundamentals —
A Four-Part Workshop
PART I | Brand
Positioning & Strategy
This workshop teaches classic brand strategy as applied by
the top US Marketing companies. You will learn how to choose
the best position for your brand in the marketplace, write
a positioning statement and use all of the marketing tools
to activate this positioning.
PART II | Pricing, Promotions &
This workshop teaches the basic tools of applied marketing.
You will learn how to use pricing to your competitive advantage
without eroding brand loyalty. The promotions module discusses
different types of promotions, their applications, the impact
of the internet and other developing forms of promotion. This
workshop also covers the marketing aspects of package design
– the most critical marketing choice for packaged goods.
PART III | Market Research and
This workshop teaches you to how to evaluate new products
and understand the marketplace position of your brand. Emphasis
is placed on the differentiation between qualitative and quantitative
research, the growing role of the Internet in research and
new forms of research like Ethnography. The publicity module
discusses a crucial shift that is taking place among many
marketing companies towards a buzz and viral marketing driven
brand strategy and the tools needed to use PR firms effectively.
PART IV | Team Leadership and Agency
This workshop focuses on the interpersonal and leadership
skills necessary to lead marketing teams and effectively manage
agencies. It will give the participant the tools to motivate
and manage cross-functional partners and teams, dealing with
difficult issues like long meetings, wireless e-mail devices
and cellphones, uncooperative partners and lack of focus.
The agency management module teaches the specific skills necessary
to effectively manage an advertising, promotions or PR agency.