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| $29.00
Online Registration |
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| $50.00
(Cash Only) at the door |
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| Author
of "Life After the 30-Second Spot: Energize Your Brand
With a Bold Mix of Alternatives to Traditional Advertising" |
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| Thursday,
March 23rd 2006, 7:00pm - 9:00pm |
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Reeves
Great Hall, Fashion Institute of Technology
(27th Street at 7th Avenue, 'D' Building) |
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Join
marketing consusltant and former ad exec Joseph Jaffe,
as he discusses his latest book "Life
After the 30-Second Spot: Energize
Your Brand With a
Bold Mix of Alternatives to Traditional Advertising"
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“… challenges proven thinking in a very digestible
form”
Brand Strategy, 5th December 2005
"…
an excellent read, witty and enlightening. A must read, particularly
for clients and those in the creative community."
Media
Week, 20th September 2005
"
...a bold mix of alternatives to traditional advertising
and a set of new, revolutionary concepts that advertisers
and marketers can follow for years to come."
Customer
Relationship Management, 1st September 2005 |
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One
of the most sought-after consultants, speakers and
thought leaders
on new marketing, industry thought leader and author
of “Life after the 30-second spot” (Wiley/Adweek)
Joseph Jaffe is President and Founder of jaffe, LLC,
a new marketing consulting practice (www.getthejuice.com).
The consulting practice focuses its efforts on prolific
thought leadership and helping its clients |
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evaluate,
customize and implement alternative approaches to traditional
marketing into their existing communications mix, and
measuring the impact/ROI of these efforts.
Prior to consulting, Joseph was Director of Interactive
Media at TBWA/Chiat/Day and OMD USA, where he worked
on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe’s popular blog, "Jaffe Juice”,
provides straight-shooting commentary on all things
new marketing. You can join the conversation at www.jaffejuice.com.
He also hosts a weekly new marketing podcast called “Across
the Sound.” You can subscribe at www.acrossthesound.net
or through iTunes.
His first book, ”Life After The 30-Second Spot:
Energize Your Brand With A Bold Mix Of Alternatives
To Traditional Advertising” (Wiley/Adweek) was
released in June 2005 and focuses on how advertising
is evolving in a world ruled by an empowered consumer
and no longer governed solely by the 30-second spot.
Jaffe’s consulting and speaking engagements include
the likes of The Coca-Cola Company, Cendant’s
Ramada Group, Motorola, RPA, BE&P, Starcom, Starwood,
Revenue Science, TiVo, Inc., Advertising.com, AOL Media
Networks and News Corp’s Fox Interactive Media.
Joseph is a Senior Fellow at the Center for the Digital
Future at the USC Annenberg School and he has also
lectured part-time at NYU's Stern School of Business,
Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, he lives with his wife,
daughter and son in Westport, CT. |
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