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PRESENTS: |
THE POWER OF BLOGS
A Panel Discussion
On Building Brands Through Blogging |
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Tuesday,
September 13th, 2005
7:00pm - 9:00pm
The Support Center
305 7th Avenue at 27th Street |
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| THE
POWER OF BLOGS |
Join
a distinguished panel of guests as they discuss the
possibilities and limitations of blogging as a guerilla
marketing device.
Discussion will include:
• Who
Should Blog? Who Shoud not
• What to Blog About – Blog
Writing Tips
• How to Build a Blog Audience
• Advertising on Blogs: A great opportunity
or a waste
of money?
• Why Fortune 500 Companies Are Betting
Big on Blogging
• Establishing a Corporate Blogging Strategy
and Policy
• Knowing what's being said about your company
• How to
Monitor Blogs
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$35
advance admission ($50 at the door)
Click
Here To Register |
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| ABOUT
THE PANELISTS: |
Christine
Halvorson | CHIEF BLOGGER, Stonyfield
Farms
Christine Halvorson has been Chief
Blogger at Stonyfield Farm since March 2004, when President and
CE’Yo Gary Hirshberg hired her to take on the task of launching
five blogs for the company. Those blogs went live on April 1,
2004 and have gained a steady following. Topics covered in the
blogs are organic farming, women’s health, keeping junk
food out of schools, children’s health, the environment
and parenting issues. All of the blogs relate to Stonyfield Farm
initiatives, but Christine operates under the edicts of her CE’Yo---no
marketing speak, no advertising speak, no p.r.-speak; be real.
One of the blogs, The Bovine Bugle, is written entirely by an
organic dairy farmers who supplies milk to the yogurt company
and it has become one of the most popular. Christine has a background
in journalism, public relations and public policy advocacy and
most recently was a freelance writer. |
Sher
Taton | CHIEF
BLOGGER, IBM
Sher has spent her career in corporate marketing with corporations
from Texas Instruments (Corporate Marcom) and Continental/General
Tire (Marketing Manger - Mexico and US Director of Advertising)
to IBM where she has spent the last 7+ years. She currently works
in Corporate Interactive Marketing where she produces the global
On Demand Business sites. Sher is
also the Marketing Communications lead across IBM on blogging.
Outside of work, Sher’s passions are her daughter and her
poodle. |
Tom
Biro | EDITOR, AdJab
Tom Biro is an experienced marketing and advertising staffer
as well as a media follower. His background includes experience
working as a marketing manager for an international telco, media
buyer for a multi-billion dollar international financial services
firm, producing financial statements in the health care industry,
and last, but not least, working the front desk at a large legal
firm. While his TiVo makes it extremely easy to breeze through
programming, Tom enjoys stopping and pointing out strange, funny,
and obscure things in television commercials, for some unknown
reason - hence his participation in AdJab. When Tom isn't critiquing
the latest automobile ad, he's covering all things media at The
Media Drop, which features a wide range of topics - including
interviews with media personalities, criticism of coverage, and
information about the movers and shakers in the world of media. |
Jason
Calacanis | FOUNDER, Weblogs,
Inc.
Mr. Calacanis is a highly regarded expert on issues related to media, finance,
technology, the Internet and public policy. After working as a programmer for
a
system integrator and Sony Corporation where he met famed restauranter Barry
Wine, Mr. Wine and Mr. Calacanis created a virtual
chat environment for America Online called Restaurant City. It was a virtual
environment where users could sit in a sushi bar — or dive bar — and
chat. America Online bought the property in 1995. Calacanis went on to consult
for a venture capital firm in New York City which would later be known as Flatiron
Partners. He created a 16-page newsletter called
Silicon Alley Reporter that quickly grew into a must-read. In four years Calacanis
and his team built the company to $12 million dollars in yearly revenue. When
the Internet industry consolidated in 2000 and 2001 Calacanis changed the name
of the magazine to Venture Reporter and shifted from an advertising model to
a database subscription model. In April 2003, Calacanis sold Venture Reporter
to Wicks Business Information,
the owners of VentureOne and VentureSource—the most respected venture capital
databases in the world. In March of 2004 Wicks sold VentureReporter and VentureSource
to the Dow Jones/Wall Street Journal. Mr. Calacanis is currently a consultant
to the Dow Jones corporation.
In the fall of 2003, Calacanis hatched the concept of the Weblogs, Inc. Network
with his longtime friend Brian Alvey. Alvey helped create Venture Reporter with
Calacanis.
Calacanis is currently the Chairman of The Weblogs, Inc. Network and Alvey is
the CEO. |
ABOUT
THE MODERATOR: |
B.L.
Ochman | PRESIDENT, whatsnextonline.com
B.L. Ochman, president of whatsnextonline.com is
an award-winning Internet marketing strategist, blogger and
sought after corporate
speaker. She publishes the successful online newsletter What's
Next Online,
and the popular What's
Next Blog.
She is the author of What
Could Your Company Do With a Blog
and Press
Releases From Hell and How to Fix Them.
Her articles on blogging and Internet marketing are published
in MarketingVox Daily, WebProNews, Marketing Profs, and Expert
PR, and offline in On Wall Street Magazine, PR Reporter,
and The Strategist (Public Relations Society of America quarterly,)
among others. Since 1995, Ochman has created dynamic marketing
and search engine strategies for companies doing business
online. Previously,
Ochman owned an award-winning New York City PR firm that
she grew into one of the 100 largest independent PR firms
in the US.
Her Internet marketing successes include Internet strategy
consultation and implementation for Ford Motors, IBM, iFulfill.com,
Biomerica Corporation, and Thomas Register. Ochman has created
traditional marketing/public relations campaigns for companies
ranging from entrepreneurial ventures
to multi-billion dollar international companies including
Stew Leonard’s Connecticut grocery store, Miracle-Gro
Plant Food, The American Dairy Association, Kaneka Corporation
(Tokyo:JKFC) and many more. |
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