| |
Hiring
great people is challenging. Training them to be great
marketers is tough: |
| |
|
|
In-House
Training = Expensive
Running an in-house training program is too expensive for all
but the largest organizations. Finding people who are both experienced
practitioners from top companies and great trainers is difficult.
Maintaining continuity as your people rotate through different
jobs is challenging. |
| |
Third-Party
Seminars = Impersonal
The other choice is sending your people out to third party seminars.
Here you get experienced trainers, but the training is not tailored
to your organization and your people may feel awkward asking
difficult questions in front of marketers from other companies.
You also pay for travel expenses for all of your employees.
|
| |
| ThirdWay
offers a better way to build great marketers: |
| |
|
The
ThirdWay: Seasoned Brand Managers at Your Location
We come to you and conduct training at your location. We bring
industry veterans - brand managers from top consumer companies
with a decade or more of experience. All of our trainers have
advanced degrees from top professional schools. You pay only
a per-student fee and save the expense and difficulty of sending
your people offsite |
| |
| We
are not just consultants and academics. Every ThirdWay
trainer is a working, seasoned marketer with experience at one
or more of the following companies: Coca-Cola, Johnson &
Johnson, Kraft, Gillette, Citigroup, L’Oreal or PepsiCo. |
