September 27, 2010
11:00am – 3:00pm

The Kimmel Center,
Rooms 912 & 914,
New York University
Light refreshments will be provided, courtesy of

$49.00 for admission
$29.00 if you register by September 1

Net proceeds will benefit LIVESTRONG on behalf of #BlameCancer

Sponsored by

ABOUT GREG VERDINO
Greg Verdino is vice president of strategy and solutions at Powered and the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, August 2010). Over the course of his 20-year career, he has helped clients such as American Airlines, American Express, BIC, Coca-Cola, Ford, General Motors, Panasonic and many others evolve their marketing strategies to take advantage of disruptive changes in media, technology, and consumer culture. He blogs at gregverdino.com.

ABOUT THE HOST
David Vinjamuri is President of ThirdWay Brand Trainers, teaches marketing and social media at NYU and is author of Accidental Branding: How Ordinary People Build Extraordinary Brands.

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full PDF agenda

Speakers

11:00 – 11:10
Welcome
Renee Harris, Academic Director, Marketing and Public Relations, New York University School of Continuing and Professional Studies

11:10 – 11:30
Introduction
David Vinjamuri, ThirdWay Brand Trainers

11:30 – 12:10
A Taste of How the Coca-Cola Company Approaches Social Media
Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Company

In the social media revolution of the 21st century, how does a 124 year old global enterprise evolve its communications? Creating captivating, compelling content in the social media space that drives brand awareness and purchase intent is one of the key objectives of The Coca-Cola Company. From blogs to Bebo, from Flickr to Facebook, discover how Coca-Cola is connecting with their consumers and participating in online communities.

12:10 – 12:50
Social Media, T-Shirts and Unicorns
Jason Sadler, Founder, IWearYourShirt.com

Everyone wears t-shirts, but Jason Sadler gets paid to wear a different t-shirt every day. Companies of all types and sizes line up to put their shirts on Jason’s back for just one day at a time. All he has to do is wear it, create lots microcontent, and share it to a highly engaged audience through a variety of social media channels. Fox Business has called him the “entrepreneur of the century” and Sadler just might have come up with the ultimate micromarketing business model. Learn how he helps business achieve measurable results with an unorthodox approach to earning attention.

12:50 – 1:50
The Next Big Thing
(is Lots of Small Things)
Greg Verdino, Author of microMARKETING and VP of Strategy at Powered.

Greg Verdino thinks the web is getting “smaller” every day. Drawing upon the key themes from his book microMARKETING: Get Big Results by Thinking and Acting Small, Greg Verdino will discuss what he means; why this matters to your business; and how to create a strategy that emphasizes relationships over reach, interaction over interruption, social networking over broadcast networks and the right small things over big-budget media buys. Greg’s keynote will empower you to rethink, retool and revitalize your marketing strategies to take full advantage of the opportunities created by the social media revolution and microcontent explosion.

1:50 – 2:30
Think Small Power Panel
Franke Rodriguez, Anomaly
and By Lauren Luke
Henry Posner, B&H Photo-Video
John Andrews, Collective Bias and originator of Walmart Elevenmoms
Moderated by Aaron Strout, CMO of Powered

In thte final session of the day, the individuals behind three of the businesses featured in microMARKETING will build upon the ideas Greg presents and share the details of how “thinking and acting small” empowered them to build better customer relationships, harness the power of social media influence, and create new business opportunities.