 |
| |
 |
 |
| |
| |
We
are experts in Brand Management, the discipline
of building value for companies by increasing the worth
of recognizable
brands. We believe that the best way to increase this value
is to build great marketing teams. And we strongly believe
that ongoing training is the foundation
of great marketing.
Every ThirdWay Brand Trainer has at least fifteen years
of experience, has been an active brand manager at a top US
consumer packaged goods company and has led a marketing organization.
If you depend on the relationship of consumers to your brand
for your eco- nomic livelihood, you need great marketers. The
average branded product today spends 30% of its gross revenue
on marketing. Even for a small brand, this means millions
of dollars. Think of the last pamphlet or brochure
your group designed. What was the creative and printing cost?
That puts the cost of training in perspective.
Without great training, precious brand funds can be wasted.
Do your marketing managers and assistants know how to effectively
position a brand to meet a real consumer need? The common
pitfalls
in designing an advertising campaign? Ways to make retailer
dollars work for you? How promotional agencies can be your
best friend -
or the biggest black hole for brand funds? The best way to
increase the effectiveness of a sampling campaign? How to
hire and manage
a PR agency? How to conduct cost- effective market research
that allows you to make decisions with confidence?
We'll train your people to make them great conceptual marketers
and also street-smart guerilla brand-builders. And the training
will be tailored to your business needs, delivered in your
facility. It is a small investment to build a
great team. |
| |
|
|
| |
|
